Soft LaunchPosted: 31/01/2013
There are many definitions of a Soft Launch. Today it’s the unoffical announcement of our new scent, Yuzu and our new Soakbox, Elvis Paisley.
Yes, it’s a bit crazy to use this format for such exciting news, but sometimes, that’s just how it goes. The official launch will be the week of February 11th, where you’ll get more details on what we are up to than you could ever hope for. Until then, here’s the long and short of our exciting accomplishments.
First: Yuzu. It’s the scent you’ve been waiting for. It’s so lovely it’s a bit silly. It is a kiss of tart citrus + crushed eucalyptus. It is currently available in our 3oz Soak bottles and 3oz Handmaid. It’ll be showing at TNNA this weekend, and on our website for sale (wholesale and retail) in the next week or so.
Second: You may notice Yuzu’s unique and lovely label. It’s the first in our upcoming series of designer labels. This label collection (yes, all 8 tiny bottles have different labels) is designed by the lovely and talented traditional fine art printmaker, and a turncoat commercial textile designer Lizzy House. Collectible, indeed.
Third: Yuzu appears in our newest Soakbox, Elvis Paisley. Once again, we’ve got a lovely custom color by Lorna’s Laces and a beautiful pattern designed by Fiona Ellis. We’re telling you this because in hours, we fly to The National Needle Arts Tradeshow in Long Beach where images, tweets and posts about these new products will surface and spread like, well, like new Soak scents do.
Here’s a sneak peek at the products. Between flights, set up and tradeshow time, we’ll do our best to get these products up and online sooner than later.
If you are a Soak retailer or would like to be, email firstname.lastname@example.org to order any of these products. If you are looking to shop, ask for them at your favorite yarn shop, bra fitting boutique or visit our website. The products won’t go live for a bit (sorry) and the Soakboxes won’t ship until mid-March, when they ship to lovely yarn stores around the world.
Watch in the coming weeks for more details on all the tiny fragments of exciting news we’ve shared today. We wanted you to hear about the excitement from us first. Enjoy as it all unfolds! And thanks again for choosing Soak. We are forever appreciative of the love you’ve shown for our products. It’s truly Soakworthy.