Photoshoot continued
Posted: 29/09/2009 Filed under: Uncategorized Leave a comment »
photoshoot group shot
Originally uploaded by Soakwash
Futher to our photoshoot post earlier today and my learning how to use flickr, this is my favorite shot of the day. Watch for it on a holiday greeting card, coming soon.
With the table, clamps and lights, as well as the test shots on screen (in production), it illustrates not only how beautiful our product are, but also how we work to ensure our suppliers (people who make bottles, design graphics, name our products, print the labels, style our shots and photograph them) and customers (people who need the photos for their sites) look great.
I love photoshoots.
Posted: 29/09/2009 Filed under: Business Leave a comment »Working with the photographer to create beautiful, contemporary images for our business and our customers is one of my greatest pleasures.
Here is a glimpse of how our day went.
- celebration + lace
Strategic Professional Selling Lecture @ Schulich
Posted: 24/09/2009 Filed under: Business, Design Leave a comment »Tonight I (Jacqueline- creator of all things Soak) am speaking at Schulich School of Business, York University. My MBA is from Schulich, in case that isn’t obvious. I’ll be in a class on Strategic Professional Selling. Ajay Sirsi, PhD is the professor at hand.
Ajay has recently launched his own marketing book, Marketing: A Roadmap to Success (I’ve included the retail link- if you’d like to reach Pearson Ed, email me). I also use this great text in the course I teach at George Brown College- Design Strategy, in the Post Grad program in the School of Design.
Tonight’s lecture is about the experiences and challenges of selling into retail accounts (especially key accounts, Sears in Canada, for example).
This lecture is a first round for the upcoming Small Business Forum hosted by Enterprise Toronto, where I’ll have my very own full session on key account sales. Description below:
Courting, seducing and building everlasting (and profitable) relationships. At Soak we’re passionate about business. From the products we make, to the tools we create, the presentations we design, our brand, our relationships and our endless enthusiasm. Learn strategies and key insights on how to take your business from a few accounts to profitable key accounts- selling into big business.
If you’re interested in the full slide deck, send comments and I’ll post them when they are finalized.
Organization of Women in Trade- Toronto, Women Exporter Award Nomination
Posted: 22/09/2009 Filed under: Business Leave a comment »I was recently asked to write, in under 300 words, how we, at Soak, advance women and/ or the image of Canadian business women through our business in submission to the OWIT Women Exporter Award. I was also recently told that good blog postings should be under 300 words. The coincidence suggests I should post my competition submission here. Let’s hope we win.
The foundation of our company Soak Wash Inc. is led and supported by Canadian business women. Our customers are (predominantly) women, from lingerie boutique owners, to department store buyers to international distributors. Many of our suppliers, consultants and advisors are also Canadian business women. Through our products and brand, we not only present Soak Wash Inc. to the international scene, but also the contributions of the many other women led organizations with whom we collaborate.
As active members in the community we work to promote women as business leaders and educated members of the community on women in business. Jacqueline is active with OWIT, Organization of Women in Trade, CYBF, sitting on the advisory board for the Canadian Youth Business Foundation, speaking at Toronto’s small business forum and lecturing/ teaching at various schools and organizations. We collect information on international issues, regulations etc., then, refine it, validate it, document it, apply it and store it for future reference. That way, when other business leaders ask us questions on topics where we may have struggled, we can quickly and easily offer up solutions, direction and our business’ success story as an example.
We also support new business owners by providing mentoring, guidance and leadership as young companies, led by women, take their first steps onto the international market. We would not be where we are today- UK, US, AUS, NZ, JAP if it weren’t for other women business leaders who gave us similar support when we needed it, as we grew.
We are proud of the international exposure our brand earns and strive towards representing Canadian businesses and women as we grow worldwide. We take this honour very seriously, knowing we represent more than the collective of our products and industry, we represent all Canadian business women.
