Dragons’ Den Release and Update

Soak worthy Dragons!

HIT TV SHOW Dragons’ Den FUELS THE ECONOMY

Dear Friends,

As a fellow Canadian and Soak fan (retailer, sales rep, distributor, customer, family, friend…) I wanted to let you know that I’ve been selected to present my business, Soak Wash Inc., on the next episode of Dragons’ Den, airing Wednesday, October 14, 2009 at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.

We anticipate an increase in Canadian sales following our appearance in the Den. We trust that you know where to get more Soak, if you need it. If you have any questions, please feel free to contact our office directly. We have updated the website to support increased traffic and strive to ensure all Canadian retailers are listed and easily found.

Founded in 2005, Soak is a revolutionary fine fiber wash created with a new and innovative chemical formulation and strong branding.  Soak is available in five mild, yet deliciously modern fragrances plus Scentless- for your sensitive side. Soak continues to innovate with contemporary fragrances, limited edition scents and collaborations with internationally acclaimed designers and companies.

I am grateful for all the support I’ve received from my staff, customers and friends. We would like to thank Secrets from Your Sisters, the Toronto bra fitting boutiques for providing models, as well as Empreinte, the France-based lingerie manufacturer who collaborated with us by providing exceptional lingerie for both myself and the models.

I’d love to talk to you about my experience pitching on the show. Please feel free to contact me at 905-270-7625 to set up an interview or to sample Soak if you haven’t as of yet.

If you are interested in speaking to any of the Dragons or host Dianne Buckner, please feel free to contact Renée Mellow at Media Profile, (416) 504-8464, renee.mellow@mediaprofile.com.

“We know from last year’s fabulous ratings that Canadians are tuning in and looking to see success stories during these times, and this season promises to give viewers a taste of what it takes to get an idea off the ground,” said Kirstine Stewart, CBC Television’s general manager, English Services. “Viewers can’t get enough of the personalities in the Den, and everyone has a favourite.”

Thank you for your support. Have a great day and enjoy the show!

 Jacqueline Sava

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Support photography is available at www.cbc.ca/imagegallery. Soak Wash product information www.soakwash.com.

For Soak Wash Inc., please contact:

Jacqueline Sava

Soak Wash Inc., Mississauga

905-270-7625

jacqueline@soakwash.com