During times of stress, I bake.

This is my idea of a perfect Sunday morning. Waking up early, while the city sleeps, to bake fresh scones.

Buttermilk Scones + coffee + flowers.

• 3 cups flour
• 1/3 cup sugar
• 1 tsp salt (I generally use less)
• 2.5 tsp baking powder
• .5 tsp baking soda
• .75 cup unsalted butter
• 1 cup buttermilk
• 1 tbsp heavy cream, for brushing
• + whatever you feel like adding for fun (today I made 1/3 plain- for Ted, 1/3 with dates, 1/3 with cheddar cheese).

Preheat oven to 400 degrees F. Combine flour, sugar, salt, baking powder and baking soda in a large bowl. Add butter and mix with your fingertips to a coarse meal. Add buttermilk and mix just until combined. Add cheese, dates or whatever else you feel like. Transfer dough to a floured board and roll into 3/4 inch thick slab. Sadly, I can’t be more specific because I roll the dough into different shapes – sometimes I don’t even roll it, depending on what shape scones I am making. Cut into wedges, circles, or whatever shape makes you happiest and place slightly separated on a greased baking sheet. Brush tops with cream. Bake for 18 minutes (18 minutes in my oven, yours may vary) or until lightly brown. Serve warm. Enjoy!

Today was Ailie (National Account Manager)‘s baby shower, so I made loads of scones. Some for at home, some for the shower and some for the office tomorrow. There were also pink cupcakes,

and then there were none.

Soak in Metro Canada- Be your own boss: A popular dream

Dianne Buckner sheds light on entrepreneurship, in preparation for tonight’s episode of Dragons Den.

Read the full article here.

Dragons’ Den Release and Update

Soak worthy Dragons!

HIT TV SHOW Dragons’ Den FUELS THE ECONOMY

Dear Friends,

As a fellow Canadian and Soak fan (retailer, sales rep, distributor, customer, family, friend…) I wanted to let you know that I’ve been selected to present my business, Soak Wash Inc., on the next episode of Dragons’ Den, airing Wednesday, October 14, 2009 at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.

We anticipate an increase in Canadian sales following our appearance in the Den. We trust that you know where to get more Soak, if you need it. If you have any questions, please feel free to contact our office directly. We have updated the website to support increased traffic and strive to ensure all Canadian retailers are listed and easily found.

Founded in 2005, Soak is a revolutionary fine fiber wash created with a new and innovative chemical formulation and strong branding.  Soak is available in five mild, yet deliciously modern fragrances plus Scentless- for your sensitive side. Soak continues to innovate with contemporary fragrances, limited edition scents and collaborations with internationally acclaimed designers and companies.

I am grateful for all the support I’ve received from my staff, customers and friends. We would like to thank Secrets from Your Sisters, the Toronto bra fitting boutiques for providing models, as well as Empreinte, the France-based lingerie manufacturer who collaborated with us by providing exceptional lingerie for both myself and the models.

I’d love to talk to you about my experience pitching on the show. Please feel free to contact me at 905-270-7625 to set up an interview or to sample Soak if you haven’t as of yet.

If you are interested in speaking to any of the Dragons or host Dianne Buckner, please feel free to contact Renée Mellow at Media Profile, (416) 504-8464, renee.mellow@mediaprofile.com.

“We know from last year’s fabulous ratings that Canadians are tuning in and looking to see success stories during these times, and this season promises to give viewers a taste of what it takes to get an idea off the ground,” said Kirstine Stewart, CBC Television’s general manager, English Services. “Viewers can’t get enough of the personalities in the Den, and everyone has a favourite.”

Thank you for your support. Have a great day and enjoy the show!

 Jacqueline Sava

-30- 

Support photography is available at www.cbc.ca/imagegallery. Soak Wash product information www.soakwash.com.

For Soak Wash Inc., please contact:

Jacqueline Sava

Soak Wash Inc., Mississauga

905-270-7625

jacqueline@soakwash.com   

Photoshoot continued

photoshoot group shot

Originally uploaded by Soakwash

Futher to our photoshoot post earlier today and my learning how to use flickr, this is my favorite shot of the day. Watch for it on a holiday greeting card, coming soon.

With the table, clamps and lights, as well as the test shots on screen (in production), it illustrates not only how beautiful our product are, but also how we work to ensure our suppliers (people who make bottles, design graphics, name our products, print the labels, style our shots and photograph them) and customers (people who need the photos for their sites) look great.