Keeping a secret, part 1: How to come up with a good secret.Posted: 22/05/2012
Jacqueline has been brewing up at storm of new products for fall. She’s not always the best at keeping a secret, but sometimes, you have to do, what you have to do. She’s about to spill the beans!
New product development is my favorite job at Soak. Not only is it what I was trained to do (with my industrial design background), but it’s also really quite fun. So, when the stars aligned last year and I was introduced to a great idea, I got straight to work. It has been hard to keep this project under wraps, but it has been worth it. In true Soak style, we’ve been able to design and deliver a unique product with great friends.
Following the creation of successful gift packs such as our travel packs and Heel/ Solemate boxes, we wanted to create a permanent collection of gift items, from Soak. That’s how the Soakbox was born. It’s a unique concept, filled with new products, unique items (like, say, custom hand-dyed yarn) and retail-worthy packaging. Watch in the coming days for more details on the new product.