Weekly affirmation: Local Love

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

Earlier this week we received this heartwarming note from Lori McMurray:


Hi there!

Just a note to tell you that I love your product!

We got some when we bought some bras at Secrets From Your Sister.  Then when we were running low I was very happy to find it at the Cloverdale Sewing Centre — I live in Etobicoke.

And I was delighted to find out it is Canadian!

Thanks for making it!


Lori McMurray


That’s correct Lori! We are proudly a Canadian company. Thanks for your great email!


Weekly affirmation: Colour Co-ordination

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

This week we look to twitter for some love:


Of course, Austen isn’t the only one who likes to co-ordinate her knits! If you’re also a fan, be sure to check out our new Heel Soakboxes. Along with a gorgeous sock pattern by Fiona Ellis and a skein of delicious Lorna’s Laces Shephard Sock yarn comes matching Essie nail polish, Soak and Heel!

Here at Soak we’re always proud to show off a new project but when our nails match our knits, we can’t resist!


Here we grow again!

We are hiring. You may have seen our teaser post on Facebook, or heard it through the grapevine. We are growing and we need you!
Job Title: Central Intelligence, a.k.a. office support, customer expert, assistant to everyone.

At Soak Wash Inc., we develop and market leading products for laundry and skin care. Soak, our primary product, is modern care for the laundry you love. Our office environment is fun, fast-paced and friendly. The role of Central Intelligence will be filled be someone who is always on top of business. They are the hub of information on customer needs, Soak production and inventory.

We’re looking for a candidate that can gracefully manage the administrative and book-keeping functions of our fun-spirited fast-paced office and (no pressure) interact positively with customers, suppliers and current employees. The ideal candidate will have an interest in customer service (a positive, professional and outgoing personality) as well as a desire to grow with the organization.

This position is part-time. 3 days per week. M, W, Th. at our lovely Mississauga office. Soak front office

Ongoing duties include:
• General office support, with attention to detail
• Provide exceptional customer service for current and new customers
• Meticulous database management for customers and orders
• Basic bookkeeping including A/R, A/P, collections, invoicing, etc. using QuickBooks software (a must for the job)
• Salesforce.com data entry
• Overseeing consumer orders
• Preparing expense reports
• Shipping and customs documentation for inbound/ outbound freight
• Preparing orders for shipping
• Overseeing the flow of the office and its supplies
• Greeting couriers, customers and callers with grace

• Excellent working experience with QuickBooks
• Excellent working experience with Microsoft Office, Acrobat
• Ability to multitask with grace and ease
• Strong English written and verbal skills
• High level of attention to detail
• Independent working habits

Wishful thinking:
• French language skills (or another second language)
• Experience in sales or customer service
• An interest in knitting, quilting and/ or fashion
• Experience with shipping software, brokers or the likes
• The keen ability and interest to work on other office/ warehouse tasks as needed

Please visit our website soakwash.com to learn about our company and products before applying for the position. We are all as passionate about our products as we are our jobs. If filled by the perfect candidate, this position has the potential to evolve into full-time employment.

Please submit CV with a letter of intent outlining how both your experience and personality are ideal for our fast-paced, fun, growing environment. Please also include your favorite thing about Soak.

We appreciate your interest in this position, however, only the candidates selected for an interview will be contacted. Send intent to: hireme@soakwash.com No phone calls, please.

Thank you for choosing Soak. Have a lovely day.

Keeping a secret, part 3: Planning the big reveal

What a week we’ve had. The suspense, the drama, the shipping of media samples! Alas, here it is. The final story in the beginning of a great new collection of products. We’re certain these Soakboxes will be here to stay.

Conceptually we were sorted and the designing began. We finalized our new 3oz bottles. They’re 100% post-consumer resin and super cute. Flight friendly and environmentally friendly. We created mini versions of our new labels for Soak 3oz and branded the new and now in high demand Handmaid.
Handmaid & Soak: aquae
We finalized our yarn colours, to match our Soak fragrances, of course, and Fiona finalized patterns.

As Fiona pointed out, “four colour-ways were selected to encompass both fashion-forward shades and the classics. In my classes when looking at colour selection I point out how each hue has its own personality and provokes a response in us. So I based the designs for each pair of mitts on this theory, designing the patterns to fit with the mood of each colour and Soak fragrance.”

Fiona loves the detail in each pattern. Her words describe them best:

Clark Cable: reds are considered warm, passionate and powerful. This is a classic dark red so the cable design for this colour-way is dramatic and suitable for evening wear. The cables open up to create a saucy little hole for the thumb.
Clark Cable set

Double Pointe Pink: lights or pastels feel young, delicate and soft. Pale pink is very feminine and reminds me of ballet slippers. So this design has cables to look like the lacing of the ribbons and also includes my signature I-cord trim.
Applying Handmaid creme #2
Lace Kelly: this shade is an on-trend combination somewhere between blue & green. Both are thought of as cool, tranquil and calming. The eyelet lace is wonderfully ladylike and is my homage to the demure beauty of the style icon whose name we riffed on to name our colour.
Lace Kelly getting polished #2
Cuff au Lait: browns, the colour of earth, are comfortable, rustic and fertile, darks shades are opulent, light shades make me think of edibles: milk chocolate, caramel and of course cappuccino. The polish is something that you can wear with just about anything and so the design for this one has a “wear it every day” feel, the fold over ribbed cuff makes it cozy and casual.
Soakbox match
As we worked through the packaging, we scheduled photo shoots and naming parties to bring it all together.  When we started receiving bits and pieces at our warehouse, it became harder and harder to keep the project quiet. We even invited hand models from our local knit scene to assist in the photo shoot, trading secrecy for first access to the new designs.

Soakbox #1

In summary, each Soakbox includes a bottle of Soak and Handmaid luxury creme, in matching scents, stylishly coordinated to premium nail polish and matching Lorna’s Laces custom designed yarn.

clark cable, out of the box.
We’re all really excited about this project. While it’s still the start of summer, think towards knitting on the beach, cozy fall projects and holiday as this is the perfect gift, for yourself and those who knit. They’ll hit stores starting in June. Ask for them by name. In fact, print out this post and take it to your LYS (or gift store) and have them contact me to order them for you.

Images are available here. Feel free to share them, comment, blog and repost. Please be sure to link back to our website or this blog, so that our great team can be credited for their hard work. The products are live on our site as well, although as mentioned, they won’t ship until sometime in June. If you have any questions (purchasing, selling, promoting or just sending lovely feedback) related to this or other Soak projects, please be in touch! We would love to hear from you.

 “It is always exciting to see a project that begins as just a bright idea come to fruition but when it exceeds your own imaginings it is doubly so.” Fiona Ellis.

Keeping a secret, part 2: Assembling a sneaky team

This one’s for Fiona Ellis, who has been going crazy being sneaky!

I first met designer extraordinaire Fiona Ellis last summer, over an outdoor movie and coffee featuring Mary Poppins. Fiona had recently had an interesting observation, which she shared with great enthusiasm.  “I work with my hands all the time and so it is important to me that they are well cared for.  And because I used to work in cosmetic formulation (in what I call my former life) I have, over time, developed a fancy for having my nails match my current knitting.”

She continued, “when Julia Grunau (of Patternfish fame) showed me a newly completed pair of fingerless mitts I told her I knew exactly which polish she should wear with them….in that moment an idea was born. How cool would it be to have yarn dyed to match your favourite polish?”  As Fiona declared her passion for nail polish, the collaboration with Soak was initiated. Her seed of an idea was expanded upon, thanks to my love of product development, to become an even more exciting package. And, I got to go nail polish shopping, how could I turn that down?

Polish with matching yarn? A bit out of the box, indeed. As a designer at heart, I knew I could make that happen. Accessing premium nail polish was hard to do, not to mention choosing Soakworthy colors. Coincidentally, we were just in the beginning stages of developing our new hand crème, Handmaid. It seemed like the perfect fit. Of course we already have Soak, now we just needed some yarn.

Enter Beth, owner of Lorna’s Laces. As Beth recalls it,  “A couple of months ago, Jacqueline called and asked if we’d be interested in collaborating with Soak and Fiona Ellis on a super-secret project that involved Soak, Handmaid, nail polish and an exclusive pattern. Interested? Ummmm…..YES!”

(I feel a bit like now is the perfect time to share one of my favorite photos from this project. It’s jumping ahead a bit, in terms of my “big reveal”, but it’s so lovely, I just can’t keep it in any more. I also feel like I have to make a poster of this image for the Lorna’s Laces office, it’s just that pretty.)

 Double Pointe Pink: Polish matches yarn.

Beth continued, “we picked Shepherd Sport for this project. It’s soft, machine washable (always use Soak) and a nice weight for mitts. And you can get a pair out of just one skein! The whole idea of creating color ways to coordinate with nail polish seemed like a total win. Even better, Jacqueline offered to come down to Chicago and play in the dye pots with me to make it happen!  We spent two lovely days up to our elbows in dye.”

 Happy happy!

As we began to plan the Soakboxes, Fiona worked on the patterns (tech edited by the lovely and talented Kate Atherley),and we, at Soak, worked on the rest. Labels, packaging and the new bottles. It was all a work in progress, for what seemed like an eternity.



It was pretty exciting to spend a few days at Lorna’s Laces. We watched other colorways being created, and I learned how to mix and dye yarn.

 another colorway being created on the next table.
 measuring out color!

By the time we were done, we were so excited to have yarn to match our polishes, we couldn’t wait to get back to work on the rest of the project and to share the new colours with Fiona. She had some serious pattern design work to do. Did I mention? There’s a unique pattern designed for each colour, in the Soakbox! There are 4 in total. More tomorrow.


Keeping a secret, part 1: How to come up with a good secret.

Jacqueline has been brewing up at storm of new products for fall. She’s not always the best at keeping a secret, but sometimes, you have to do, what you have to do. She’s about to spill the beans!

New product development is my favorite job at Soak. Not only is it what I was trained to do (with my industrial design background), but it’s also really quite fun. So, when the stars aligned last year and I was introduced to a great idea, I got straight to work. It has been hard to keep this project under wraps, but it has been worth it. In true Soak style, we’ve been able to design and deliver a unique product with great friends.
Top Secret.

Following the creation of successful gift packs such as our travel packs and Heel/ Solemate boxes, we wanted to create a permanent collection of gift items, from Soak. That’s how the Soakbox was born. It’s a unique concept, filled with new products, unique items (like, say, custom hand-dyed yarn) and retail-worthy packaging. Watch in the coming days for more details on the new product.

Handmaid. A luxury hand creme from the experts at Soak.

Occasionally, we work on top-secret projects, to bring you new and useful products. We’ve spent the past few months cooking up such luxuries as our new hand creme. Enjoy.

Apply sparingly. Rub thoroughly. Get back to it.

It’s as simple as that. Available in your favorite (and current) Soak scents, aquae, celebration, lacey and of course, scentless. This little gem of a bottle is our new 3oz (yes, flight friendly, for your knitting bag, purse, toiletry case or weekender bag) 100% post-consumer resin bottle. It’s perfect for you, and the environment.

Ask for it by name, at your LYS. Invite your favorite lingerie or gift shop to start selling it. If you are a Soak retailer (or would like to become one) and want to start carrying Handmaid, let us know.

You can also find Handmaid on our website, if you just can’t wait to give your hands the love they deserve.

Handmaid is also part of another project we’ve been working on. Watch in the coming days, for updates and details on our newest project. We’re pretty excited, and we know you will be too!