There are many definitions of a Soft Launch. Today it’s the unoffical announcement of our new scent, Yuzu and our new Soakbox, Elvis Paisley.
Yes, it’s a bit crazy to use this format for such exciting news, but sometimes, that’s just how it goes. The official launch will be the week of February 11th, where you’ll get more details on what we are up to than you could ever hope for. Until then, here’s the long and short of our exciting accomplishments.
First: Yuzu. It’s the scent you’ve been waiting for. It’s so lovely it’s a bit silly. It is a kiss of tart citrus + crushed eucalyptus. It is currently available in our 3oz Soak bottles and 3oz Handmaid. It’ll be showing at TNNA this weekend, and on our website for sale (wholesale and retail) in the next week or so.
Second: You may notice Yuzu’s unique and lovely label. It’s the first in our upcoming series of designer labels. This label collection (yes, all 8 tiny bottles have different labels) is designed by the lovely and talented traditional fine art printmaker, and a turncoat commercial textile designer Lizzy House. Collectible, indeed.
Third: Yuzu appears in our newest Soakbox, Elvis Paisley. Once again, we’ve got a lovely custom color by Lorna’s Laces and a beautiful pattern designed by Fiona Ellis. We’re telling you this because in hours, we fly to The National Needle Arts Tradeshow in Long Beach where images, tweets and posts about these new products will surface and spread like, well, like new Soak scents do.
Here’s a sneak peek at the products. Between flights, set up and tradeshow time, we’ll do our best to get these products up and online sooner than later.
If you are a Soak retailer or would like to be, email firstname.lastname@example.org to order any of these products. If you are looking to shop, ask for them at your favorite yarn shop, bra fitting boutique or visit our website. The products won’t go live for a bit (sorry) and the Soakboxes won’t ship until mid-March, when they ship to lovely yarn stores around the world.
Watch in the coming weeks for more details on all the tiny fragments of exciting news we’ve shared today. We wanted you to hear about the excitement from us first. Enjoy as it all unfolds! And thanks again for choosing Soak. We are forever appreciative of the love you’ve shown for our products. It’s truly Soakworthy.
Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.
We love feedback on the blog (clearly you know about it, as you’re already here!) As you may know we just ran a Soakbox contest, promoting our Knit-A-Long, leading up to the holiday. We asked a question. “What is your preference: french manicure, or solid colour for your nails?” All you had to do was answer. (we keep it simple like that). This was one of our favorite comments, among the hundreds that poured in. Watch the blog throughout the season, we’ll be posting a lot of knitting lovin’. Thanks!
“I was so caught up in the pretty I forgot to answer the question…solid color for me : )”- Amber
Soak, Handmaid luxury hand creme, nail polish and custom dyed to match yarn. Who could ask for anything more? Ask for them by name, get one at your LYS. They’re everywhere! (or have your LYS get in touch with us if they don’t stock them yet)
We’ve got some great things brewing related to our Soakboxes this holiday season. Watch for knit-a-longs, tutorials, give-aways and Ravelry updates about each design.
If you spot someone knitting Soakboxes, do let us know. We’re gathering images, feedback and manicure shots!
Looking for more about Soakboxes? Want to blog yourself? Here are some fun links. Check out Annie’s blog. Meet Natalie. Hello Knitty! They are also featured in the holiday issue of Knit Simple magazine (we’re super proud)
As for Soakboxes, here are some holiday ideas to start you off. There’s still time to knit before the holiday season!
- Knit up the knits and put them back in the box for a great gift for the non-knitter in your life (if you can resist them yourself!)
- Host a manicure & knit night with friends. Bring some bubbly and knit all night long.
- Have your LYS host a class around Soakboxes.
Have you knit all four yet?
Jacqueline has been brewing up at storm of new products for fall. She’s not always the best at keeping a secret, but sometimes, you have to do, what you have to do. She’s about to spill the beans!
New product development is my favorite job at Soak. Not only is it what I was trained to do (with my industrial design background), but it’s also really quite fun. So, when the stars aligned last year and I was introduced to a great idea, I got straight to work. It has been hard to keep this project under wraps, but it has been worth it. In true Soak style, we’ve been able to design and deliver a unique product with great friends.
Following the creation of successful gift packs such as our travel packs and Heel/ Solemate boxes, we wanted to create a permanent collection of gift items, from Soak. That’s how the Soakbox was born. It’s a unique concept, filled with new products, unique items (like, say, custom hand-dyed yarn) and retail-worthy packaging. Watch in the coming days for more details on the new product.