Soak seeks Marketing Maven

 

Our customers love our products. We love making them. We’ve worked hard to build our relationships and our reputation. We’re growing and we can hardly keep up. The Marketing Maven will liaise with our media contacts, our customers and brand partners to expand product awareness and brand recognition throughout the North American market, UK and Australia. This role requires confident leadership, creative thinking and strong strategic planning. You’ll also need to be digitally savvy, socially connected and passionate about building business. You’ll liaise with our Chief Soaksperson for B2B planning and our consumer team for direct sales. In this small yet active office, you’ll lead projects as well as learn from other people.

The role:

Drawing from the overall corporate objectives, you’ll:

  • Develop and execute marketing plans
  • Liaise with media for new products, events and soakworthy activities
  • Blog and connect through social media
  • Direct B2B communications with our Chief Soaksperson
  • Plan tradeshows and events
  • Manage marketing material and brand continuity
  • Assist our retail partners with their execution of Soak related branding
  • Maintain the creative content of the website
  • Assist in the development and maintenance of advertising programs

Skills:

In addition to great energy and an enthusiastic view on life, you’ll:

  • Have 3-7 years of experience in marketing consumer products
  • Be comfortable and experienced in online platforms for media development
  • Have excellent (fearless and inspiring) written and oral communications skills
  • Bachelor’s degree or equivalent working experience in marketing
  • Proficient in Microsoft Office applications
  • Working knowledge of Adobe products (Illustrator, Photoshop)
  • Experience blogging or maintaining an influential voice in social media

The company:

At Soak Wash Inc., we develop and market leading products for laundry and skin care. Soak, our primary product, is modern care for the laundry you love. We’re growing with new products in new markets. We are leaders in product development, brand continuity and customer interactions. We love what we do and we’d love to have you join us. Compensation is based on experience and enthusiasm. This position is at our Head Office in Mississauga.

Are you Soakworthy? If so, please submit your CV with a letter of intent outlining how both your experience and personality are ideal for our fast-paced work environment. We appreciate all expressed interest in this position, however, only the candidates selected for an interview will be contacted. No phone calls please. Email  jacqueline@soakwash.com for consideration. We look forward to hearing from you. Application deadline February 28, 2014

 

 


Blocking Hand Knits

Blocking is the easiest, fastest way to take your knitting to the next level.

Finish knitting projects so that they look, fit and feel as wonderful as you imagined.

Craftsy offers a wide selection of online crafting classes from the best instructors from around the world.

This Craftsy class is taught by Kate Atherley, She teaches the importance of blocking, with her favorite blocking tools, our Phil basin and Soak Wash.

Katie is Knitty’s lead technical editor, author of two books, Beyond Knit and Purl and Beyond Accessories: Essentials and Variations. She regularly contributes to magazines and as regular gigs at The Purple Purl and Lettuce Knit.

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Here’s what Kate is saying about the Craftsy class: it’s all about blocking. It’s such an important thing, but it’s often missed because knitters aren’t sure what it is, what the value is, and how to do it. I address all three, and show amazing easy and fun ways to make your hand knits look their best.

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Here’s what others are saying about Kate’s class;

The Class that Made Me Realize I was Going about Blocking All Wrong

by librarian_kate on December 12, 2013

One of the best Craftsy classes on the platform – and should be required for every knitter! Kate’s class made me realize I was going about blocking the wrong way, particularly with smaller items like socks and gloves. I happened to finish some projects while taking the class, and put her instruction right into practice. What a difference! Highly recommended for new and veteran fiber artists.

Enjoy 25% off  www.craftsy.com/blockinghk25

Holiday Craft Pop-Up Shop

The Ontario Crafts Council’s craft Pop-Up Shop is in the home stretch  with only seven more days to go.

Pop-Up_evite

Find great gifts from a curated selection of jewelry, ceramics, textiles, glass, and wood by 30 local makers and designers.

Monday through Sunday 11am- 7pm  late night shopping Thursday until 9pm  (December 24th close at 4pm.)

 

Ontario Crafts Council Galery
990 Queen St. W 
Toronto, ON 
www.craft.on.ca

Rigby & Peller recommends Soak for new (and royal) moms

Rigby & Peller recommends Soak for Royal moms

Rigby & Peller introduces you to the ‘Lingerie Must Have’s for New Mothers’. We’re super excited to be included in this prestigious list.

Shop Soak items here. Don’t forget to get some new lingerie as well!


Weekly affirmation: Soakworthy

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

 A good friend of ours posted this on our Facebook this week:  I thought of you yesterday Jacqueline Sava (Founder and Director of Possibilities at Soak)! I was washing a Liberty top and a lace shrug in the evening, and saying: ‘Totally Soakworthy! while pouring your product into the basin! It’s like a ritual… I always say that whenever I use it! 

FiberJoyWe love the shirt, shrug and her devotion to Soak!


Weekly affirmation: Local Love

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

Earlier this week we received this heartwarming note from Lori McMurray:

 

Hi there!

Just a note to tell you that I love your product!

We got some when we bought some bras at Secrets From Your Sister.  Then when we were running low I was very happy to find it at the Cloverdale Sewing Centre — I live in Etobicoke.

And I was delighted to find out it is Canadian!

Thanks for making it!

 

Lori McMurray

 

That’s correct Lori! We are proudly a Canadian company. Thanks for your great email!


Weekly affirmation: Colour Co-ordination

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

This week we look to twitter for some love:

soak

Of course, Austen isn’t the only one who likes to co-ordinate her knits! If you’re also a fan, be sure to check out our new Heel Soakboxes. Along with a gorgeous sock pattern by Fiona Ellis and a skein of delicious Lorna’s Laces Shephard Sock yarn comes matching Essie nail polish, Soak and Heel!

Here at Soak we’re always proud to show off a new project but when our nails match our knits, we can’t resist!

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Weekly affirmation: Soaking jeans

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do.

Here is a lovely letter we recieved from a new Soak user!:

I recently found my perfect fitting pair of jeans.  Being 6’ 5”, this is a task that has proven to be rather elusive over my life and it’s thrilling to discover that, in fact, I will not be chasing it in perpetuity. Now that I’ve found my match, I have every intention of taking exceptional care of them.  I want them to last forever. Just like the sweater my grandmother knit me, there’s no question that if treated properly these jeans have the potential to be one of the few garments in my wardrobe that will stick around ‘till death do us part.

This past year I found myself at an outdoor music festival in Montreal during the dead of winter. Unfortunately, I didn’t take into account the large amount of salt on the ground when I began dancing with a particularly gorgeous, tall blonde girl on my shoulders. Her pretty boots turned my new handsome black jeans into an old doormat.

I recently began using Soak on my sweaters and quickly adopted it to all my ski and cycling apparel. I thought my jeans were toast so I opted to give Soak a try. I didn’t want to throw them in the washing machine for fear of all the dye coming out with the salt, fading them beyond recognition. I filled a bucket with water, tossed in some of the product and continued to swish my jeans around before leaving them to “Soak” for about 5 more minutes. Not expecting much I was shocked beyond belief when I pulled out a pair of jeans that looked exactly how they did days before… I was impressed.

Thank you Soak for resuscitating my near-dead jeans.


Manulife: Entry to Asia Challenge | Jacqueline Sava, Judge.

We are very excited that our Director of Possibilities, Jacqueline Sava is included among the distinguised judges for this business plan competition. She’ll spend today listing to great presentations and reviewing finalists based on her knowledge of exporting Soak. If you need her, she’ll be back at the office tomorrow. Watch for Instagram snapshots from the day. How exciting!

Manulife Financial Presents the Distinguished Panel of Judges for “Manulife: Entry Into Asia Challenge

The elite panel, listed below, is made up of distinguished members of the business & finance community will select the winner of the Manulife: Entry into Asia Challenge after final proposals are presented:

Ramona Cheng:

Ramona Cheng is Executive Director of Ernst & Young and the Americas Markets Leader of Ernst & Young’s China Business Network, a bilateral platform designed to assist clients in developing, refining and implementing their China inbound and outbound strategies. Ms Cheng has over 20 years of corporate finance experience across North America and Asia, including five years of investment banking experience in Greater China.

Philip Leong:

Philip Leong is Vice President and Director, and Chairman’s Council member at RBC Dominion Securities. He is the Founder and Chairman of the Liberty Foundation, an organization with the dual mandate of promoting international freedom and democracy domestically and internationally and helping new immigrants to settle and integrate in Canada. In 2012 Mr. Leong was appointed by the Prime Minister to represent Canada in the Asia Pacific Economic Cooperation (APEC) Business Advisory Council.

Jacqueline Sava:

Jacqueline Sava is Founder and Director of Possibilities of Soak Wash Inc., a consumer goods manufacturer, whose products are distributed through boutiques and department stores across North America, as well as in the U.K., Australia and Japan and at soakwash.com. In 2009 Jacqueline received the Woman Exporter Award from the Organization of Women in International Trade, in recognition of successfully exporting to international markets. Last fall she was invited to appear before the Standing Committee on International Trade of the House of Commons as part of the discussion regarding a trade agreement with Japan.

After reviewing 46 entries submitted by teams of university business school students from across Canada, seven teams were chosen as finalists. These teams will present their plans to the judges today. The three winners of the competition will be announced in Toronto on May 22.


Knixwear- a new Canadian brand launches

A friend of ours, Joanna, recently launched Knixwear. She has shared her revolutionary women’s underwear brand with the world – via a crowd funding campaign on Indigiegogo. The campaign has been up for a few days and is already creating a storm in the industry. We’d love for you to check it out. We’re offering Soak treats at some of the pledge levels, and in true Soak style, we’re always sharing stories of great young entrepreneurs, especially those from our home town. Enjoy.