Soak, on the Shopping Channel! Watch it now.

We’ve been busy, and a bit out of touch with the blog. Thankfully it has been all in the name of good things and lots of work! We’ll be more on top of this moving forward.

Yesterday, as you may already know, we had our debut on the Shopping Channel! It was a very exciting day, full of new friends, new activities and selling Soak!

Jacqueline was the guest on-air, and Chris watched the numbers and helped from the sidelines. When experiencing such new and exciting adventures, it helps not to be alone!

We are very pleased to share with you the link to the great gift set we made, exclusively for them (you have to click to see it), as well as some awesome photos of the television that Chris took in the green room (the nice place where guests wait when they aren’t on air) and Jacqueline’s Dad took from home (the nice place where parents watch proudly as their children sell stuff on TV). We love the grainy look of the shots, combined with the TV buying information. All scents are available online, so get them now! Thanks for watching. We’ll let you know our next air date as soon as we have it.

Oh, and did we mention, you can even watch the video of our on-air episode too! (you have to click on the video link above the image on the Shopping Channel page selling Soak…)

Check it out! Thanks again for choosing Soak. We wouldn’t be where we are today, without you.


Keeping a secret, part 3: Planning the big reveal

What a week we’ve had. The suspense, the drama, the shipping of media samples! Alas, here it is. The final story in the beginning of a great new collection of products. We’re certain these Soakboxes will be here to stay.


Conceptually we were sorted and the designing began. We finalized our new 3oz bottles. They’re 100% post-consumer resin and super cute. Flight friendly and environmentally friendly. We created mini versions of our new labels for Soak 3oz and branded the new and now in high demand Handmaid.
Handmaid & Soak: aquae
We finalized our yarn colours, to match our Soak fragrances, of course, and Fiona finalized patterns.
PatternProgress

As Fiona pointed out, “four colour-ways were selected to encompass both fashion-forward shades and the classics. In my classes when looking at colour selection I point out how each hue has its own personality and provokes a response in us. So I based the designs for each pair of mitts on this theory, designing the patterns to fit with the mood of each colour and Soak fragrance.”

Fiona loves the detail in each pattern. Her words describe them best:

Clark Cable: reds are considered warm, passionate and powerful. This is a classic dark red so the cable design for this colour-way is dramatic and suitable for evening wear. The cables open up to create a saucy little hole for the thumb.
Clark Cable set

Double Pointe Pink: lights or pastels feel young, delicate and soft. Pale pink is very feminine and reminds me of ballet slippers. So this design has cables to look like the lacing of the ribbons and also includes my signature I-cord trim.
Applying Handmaid creme #2
Lace Kelly: this shade is an on-trend combination somewhere between blue & green. Both are thought of as cool, tranquil and calming. The eyelet lace is wonderfully ladylike and is my homage to the demure beauty of the style icon whose name we riffed on to name our colour.
Lace Kelly getting polished #2
Cuff au Lait: browns, the colour of earth, are comfortable, rustic and fertile, darks shades are opulent, light shades make me think of edibles: milk chocolate, caramel and of course cappuccino. The polish is something that you can wear with just about anything and so the design for this one has a “wear it every day” feel, the fold over ribbed cuff makes it cozy and casual.
Soakbox match
As we worked through the packaging, we scheduled photo shoots and naming parties to bring it all together.  When we started receiving bits and pieces at our warehouse, it became harder and harder to keep the project quiet. We even invited hand models from our local knit scene to assist in the photo shoot, trading secrecy for first access to the new designs.

Soakbox #1

In summary, each Soakbox includes a bottle of Soak and Handmaid luxury creme, in matching scents, stylishly coordinated to premium nail polish and matching Lorna’s Laces custom designed yarn.
 

clark cable, out of the box.
We’re all really excited about this project. While it’s still the start of summer, think towards knitting on the beach, cozy fall projects and holiday as this is the perfect gift, for yourself and those who knit. They’ll hit stores starting in June. Ask for them by name. In fact, print out this post and take it to your LYS (or gift store) and have them contact me to order them for you.

Images are available here. Feel free to share them, comment, blog and repost. Please be sure to link back to our website or this blog, so that our great team can be credited for their hard work. The products are live on our site as well, although as mentioned, they won’t ship until sometime in June. If you have any questions (purchasing, selling, promoting or just sending lovely feedback) related to this or other Soak projects, please be in touch! We would love to hear from you.

 “It is always exciting to see a project that begins as just a bright idea come to fruition but when it exceeds your own imaginings it is doubly so.” Fiona Ellis.


Keeping a secret, part 2: Assembling a sneaky team

This one’s for Fiona Ellis, who has been going crazy being sneaky!


I first met designer extraordinaire Fiona Ellis last summer, over an outdoor movie and coffee featuring Mary Poppins. Fiona had recently had an interesting observation, which she shared with great enthusiasm.  “I work with my hands all the time and so it is important to me that they are well cared for.  And because I used to work in cosmetic formulation (in what I call my former life) I have, over time, developed a fancy for having my nails match my current knitting.”

She continued, “when Julia Grunau (of Patternfish fame) showed me a newly completed pair of fingerless mitts I told her I knew exactly which polish she should wear with them….in that moment an idea was born. How cool would it be to have yarn dyed to match your favourite polish?”  As Fiona declared her passion for nail polish, the collaboration with Soak was initiated. Her seed of an idea was expanded upon, thanks to my love of product development, to become an even more exciting package. And, I got to go nail polish shopping, how could I turn that down?

Polish with matching yarn? A bit out of the box, indeed. As a designer at heart, I knew I could make that happen. Accessing premium nail polish was hard to do, not to mention choosing Soakworthy colors. Coincidentally, we were just in the beginning stages of developing our new hand crème, Handmaid. It seemed like the perfect fit. Of course we already have Soak, now we just needed some yarn.

Enter Beth, owner of Lorna’s Laces. As Beth recalls it,  “A couple of months ago, Jacqueline called and asked if we’d be interested in collaborating with Soak and Fiona Ellis on a super-secret project that involved Soak, Handmaid, nail polish and an exclusive pattern. Interested? Ummmm…..YES!”

(I feel a bit like now is the perfect time to share one of my favorite photos from this project. It’s jumping ahead a bit, in terms of my “big reveal”, but it’s so lovely, I just can’t keep it in any more. I also feel like I have to make a poster of this image for the Lorna’s Laces office, it’s just that pretty.)

 Double Pointe Pink: Polish matches yarn.

Beth continued, “we picked Shepherd Sport for this project. It’s soft, machine washable (always use Soak) and a nice weight for mitts. And you can get a pair out of just one skein! The whole idea of creating color ways to coordinate with nail polish seemed like a total win. Even better, Jacqueline offered to come down to Chicago and play in the dye pots with me to make it happen!  We spent two lovely days up to our elbows in dye.”

 Happy happy!

As we began to plan the Soakboxes, Fiona worked on the patterns (tech edited by the lovely and talented Kate Atherley),and we, at Soak, worked on the rest. Labels, packaging and the new bottles. It was all a work in progress, for what seemed like an eternity.

PatternPlanning

LabelProduction

It was pretty exciting to spend a few days at Lorna’s Laces. We watched other colorways being created, and I learned how to mix and dye yarn.

 another colorway being created on the next table.
 measuring out color!

By the time we were done, we were so excited to have yarn to match our polishes, we couldn’t wait to get back to work on the rest of the project and to share the new colours with Fiona. She had some serious pattern design work to do. Did I mention? There’s a unique pattern designed for each colour, in the Soakbox! There are 4 in total. More tomorrow.

 PreProductionSkeins


Keeping a secret, part 1: How to come up with a good secret.

Jacqueline has been brewing up at storm of new products for fall. She’s not always the best at keeping a secret, but sometimes, you have to do, what you have to do. She’s about to spill the beans!


New product development is my favorite job at Soak. Not only is it what I was trained to do (with my industrial design background), but it’s also really quite fun. So, when the stars aligned last year and I was introduced to a great idea, I got straight to work. It has been hard to keep this project under wraps, but it has been worth it. In true Soak style, we’ve been able to design and deliver a unique product with great friends.
Top Secret.

Following the creation of successful gift packs such as our travel packs and Heel/ Solemate boxes, we wanted to create a permanent collection of gift items, from Soak. That’s how the Soakbox was born. It’s a unique concept, filled with new products, unique items (like, say, custom hand-dyed yarn) and retail-worthy packaging. Watch in the coming days for more details on the new product.


Handmaid. A luxury hand creme from the experts at Soak.

Occasionally, we work on top-secret projects, to bring you new and useful products. We’ve spent the past few months cooking up such luxuries as our new hand creme. Enjoy.


Apply sparingly. Rub thoroughly. Get back to it.
Handmaid

It’s as simple as that. Available in your favorite (and current) Soak scents, aquae, celebration, lacey and of course, scentless. This little gem of a bottle is our new 3oz (yes, flight friendly, for your knitting bag, purse, toiletry case or weekender bag) 100% post-consumer resin bottle. It’s perfect for you, and the environment.

Ask for it by name, at your LYS. Invite your favorite lingerie or gift shop to start selling it. If you are a Soak retailer (or would like to become one) and want to start carrying Handmaid, let us know.

You can also find Handmaid on our website, if you just can’t wait to give your hands the love they deserve.

Handmaid is also part of another project we’ve been working on. Watch in the coming days, for updates and details on our newest project. We’re pretty excited, and we know you will be too!


Weekly Affirmation. Road trip.

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Best tweet. Ever.


Weekly Affirmation | new spinning shop

Every Thursday we post a comment, tweet, email or secret message we’ve received from one of our Soakworthy customers (stores, fans, consumers, friends). Sometimes, on a rough day, it’s really helpful to read an inspiring message from someone in our community. Someone who appreciates what we do. Someone who is as passionate about Soak as we are. We appreciate all the love that comes our way. Really we do. 


From Linkedin

“Hi, Jacqueline! I have a favorite shop that DOESN’T carry Soak — R Ewe Spinning! I know that because, well, that shop is MINE! R Ewe Spinning is a yarn and fiber shop in Southern Utah. We cater to all fiber artists — spinners, weavers, etc as well as producing our own products — blankets, shawls, hats, scarves, and more.

Would you have a starter pack that we could begin with? Looking forward to hearing from you!”

They’ll be up and running selling Soak in no time. Watch for it! Happy spinning. -j


Spot cleaning with Soak.

Tonight I’m spot cleaning my dining room chairs, with Soak. I’ve got my favorite bottle of Aquae, a wash cloth and a bowl with Soak diluted in warm water. I’ve got a few stains. They’ll soon be gone. Some patience, elbow grease and Soak ensures my chairs are clean and smell great.

Directions: Dilute a cap full of Soak in a mixing bowl with warm water. Dip the cloth in water. Clean the material with quick firm circles removing dirt from the surface. Try not to over saturate wih water Allow the cushion to dry for at least 24 hours before reassembling chair.

20120401-173946.jpg

I also keep a bowl of clean water handy to wash the cloth, and to ensure I’m not using too much Soak and to make sure I’m not simply spreading the stain around. It’s not fancy, but it is simple, environmentally friendly and it works!

Happy Sunday cleaning!


The Pitch (Jacqueline on TV again)

BNN-ThePitch-960x140And so it is, I’ll be on TV again this weekend, spreading the love (and value) of Soak, to a distinguished panel of VC investors and entrepreneurship experts. If you’re in Canada, you can watch TV. In the US or internationally, watch online.

The Pitch is an exciting new weekly show from Business News Network that hooks up Canadian entrepreneurs with the risk capitalists who are sitting on the real money… the money that brings ideas to life.  During the program, start-up entrepreneurs or companies seeking to take their business to the next level will sell their business idea — and the amount of cash needed — to a panel of tough financiers and experts.  The panelists will either give the pitch the green light or send the dreamers back to the drawing board.  It’s a fast-paced half-hour hosted by BNN’s Andrew Bell, providing viewers with the opportunity to see how entrepreneurs perform in a high-pressure atmosphere. Thursday at 8 p.m. and 10 p.m. Eastern. It will also air on Sunday at 9:30 a.m. and 8 p.m. Eastern. (The folks at The Pitch do a much better job explaining it than I could)

My exciting episode will air Friday March 23rd at 8:30pm and Sunday March 25th at 8pm.  Sorry for the short notice! I’ll be away at a family wedding; sadly I can’t invite you over for a TV party. You’ll have to watch yourself and send feedback.

It’s worth noting that one of the panelists was Jeremy Gutsche, the founder of TrendHunter.com, the world’s largest, most popular trend website, attracting more than 500,000,000 total views. You’ll be pleased to see what he says about Soak.

Here’s the link for online. They say it should be online within hours of airing on TV. Have fun!

If you are interested in being on The Pitch, let me know jacqueline@soakwash.com. I can introduce you to the production staff. They are always on the lookout for new and fresh business ideas.

I’m off. Enjoy. Thanks for watching (and for faithfully loving and promoting Soak).

-Jacqueline, Chief Soaksperson.

 

 


How To Wash The Four Most Common Fabrics In Your Wardrobe

I used to live in fear of buying expensive clothes. I’d grown up hearing horror stories about expensive shirts that were ruined by being washed wrong, and I’d never been able to iron well. I spent years wearing wrinkled and shrunken clothes, until I became a lingerie (and occasional fashion) writer. I had pretty much run out of excuses to avoid learning how to wash things properly at that point.


Luckily washing stuff has gotten a lot easier since I was a kid, especially with the products that Soak Wash is putting out. Before you put any of these methods to work, I suggest you pick up a Phil bucket in your favorite color. It doesn’t seem like a big deal, but they really are the optimal size and shape to hand wash lots of clothes at once. And really, who wants to handwash stuff more than once a week anyway? So go grab your Phil bucket and some Soak Wash in your favorite scent, and we’ll get started.

How to Wash Wool:

I know lots of you are knitters, and I assume the rest of us are wool sweater owners. The problem with wool is that when you don’t wash it properly, you can put your sweater in the wash and end up with something that would fit your dog or cat. Wool likes to shrink, but there are some easy ways to get around that.

Make sure you start out by spot cleaning the wool garment and soaking it in cold water for at least an hour. This makes sure all the fibers are saturated and prevents shrinkage later. Then, put it in your Phil bucket with more cold water and your favorite Soak scent. You can soak and squish wool around all you want, but try to keep the fibers from rubbing against each other if at all possible. After a few minutes, roll it up in a clean towel to squeeze the water out and lay the item flat to dry. This will help it keep the right shape and size.

How to Wash Cotton:

Cotton has some of the same issues as wool when you go to wash it, and the process is very similar. You don’t have to pre-soak cotton, but do make sure that you wash your cotton in cold water and lay it flat to dry. If it seems to have a shrunk a little, you can stretch it out by hand gently to counteract it.

How to Wash Silk:

I always thought you had to dry clean silk, but I know several people who don’t and haven’t ruined a shirt yet. The other day I found out that my father washes his silk shirts, which blew my mind. My father’s idea of cooking is sardines on crackers so if he can wash silk, anyone can.

Keep in mind that not all silk is built alike. Some silk can’t get wet at all without permanently changing color.  Make sure you spot test somewhere that isn’t visible, and if the color runs or changes at all then you need to take the item to the dry cleaner. If it doesn’t, you’re good to go.

Start by soaking the silk item in your Phil bucket filled with lukewarm water and some Soak Wash. Don’t soak for more than five minutes no matter what. Don’t rub the garment or mess with it, as it can damage the delicate fabric. Then pour out the first batch of water, and add clean lukewarm water with a quarter cup of vinegar. Rinse briefly in this, and then rinse again in cold water.

Wring the silk item out in a clean towel, and leave it in the towel. From now on, air is the enemy. When you’re ready to finish up, put your iron on low heat and iron the item from the inside. Make sure that you’re not ironing on the outside of the garment. This should dry it and let you get the wrinkles out at the same time.

How to Clean Modal Fabrics:

You don’t see a lot about modal fabrics online, which is surprising since so many clothing and lingerie designers are using them these days. I’m a huge fan of them, right down to my eucalyptus blend sheets, but they do require special cleaning.

Modal fabrics are easy to deal with, as long as you don’t put them through the dryer. Wash them in your Phil bucket in cold water, and lay garments flat to dry. If you’re washing large items like sheets, you can put them through the washer on the gentle cycle and the dryer on the lowest cycle. The fantastic thing about modal fabrics is they tend to get softer each time you wash them.

-Holly